Service · Cloud & Platform Engineering

Engineering CDN & Real-Time Streaming Platforms for Scale & Performance

PalC designs and builds CDN and real-time streaming platforms where networking performance, traffic behaviour, and system reliability are critical - low-latency delivery, high throughput, session continuity, and operational control that make real-time delivery reliable at scale across media, enterprise, and edge environments.

CDN & Streaming Platform Stack - PalC Coverage
Clients & ViewersWeb · Mobile · OTT · IoT · API Consumers
CDN Edge & Load BalancingNginx · HAProxy · Envoy · Anycast · GeoDNS
TLS / SecuritymTLS · DRM · Token Auth
Streaming Servers & ProtocolsRTMP · HLS · DASH · WebRTC · SRT · RIST
TranscodingFFmpeg · GPU encode
Control Plane & OrchestrationKubernetes · Session mgmt · Node registry · Auto-scale
Observability & OperationsPrometheus · Grafana · Flow telemetry · QoE dashboards
Sub-2sLatency Target
MultiRegion Edge
FullQoE Visibility
HLS / DASHWebRTCAnycastKubernetesFFmpeg
LowLatency Delivery
EdgeMulti-Region
QoEObservable

CDN and real-time streaming platforms operate under strict performance and reliability constraints. Latency, packet loss, congestion, and failure handling directly impact viewer experience - a buffering event or quality drop is immediately visible. PalC focuses on the platform and networking layers that power delivery: traffic engineering, streaming server architecture, distributed control planes, and observability stacks shaped by experience in high-throughput network architectures, traffic engineering, and distributed multi-region systems.

Core Capabilities

Depth across platform design, traffic engineering, and operations

PalC builds CDN and streaming platform infrastructure that treats network performance as a first-class constraint - not an afterthought applied to a standard cloud-native application architecture.

01

CDN Architecture & Platform Design

Design of content delivery platforms with efficient traffic distribution, caching strategies, and regional scaling - covering edge node topology, cache hierarchy, cache invalidation, and origin shield architecture for scalable, low-latency delivery.

  • Multi-tier cache hierarchy design - edge, regional, and origin
  • Anycast routing and GeoDNS-based request steering
  • Cache warming, invalidation, and purge API design
  • Origin shield and origin shielding topology
  • CDN offload strategy - cache hit rate optimisation and origin protection
02

Real-Time Streaming Systems

Engineering platforms for low-latency video and data streaming - live ingest, transcoding, adaptive bitrate packaging, and playback delivery optimised for real-time delivery and session continuity under varying network conditions.

  • Live ingest pipeline - RTMP, SRT, RIST ingest server design
  • Adaptive bitrate (ABR) transcoding - HLS and MPEG-DASH packaging
  • Low-latency HLS (LL-HLS) and CMAF chunk delivery
  • WebRTC real-time streaming server integration
  • Session continuity and failover across ingest and delivery nodes
03

Network-Aware Traffic Engineering

Design of routing, load balancing, and traffic steering mechanisms to optimise latency and throughput - network-level decisions that determine which edge node serves each viewer, and how traffic shifts when nodes become congested or fail.

  • Layer 4 and Layer 7 load balancer design - HAProxy, Nginx, Envoy
  • Anycast and BGP-based traffic steering to nearest edge
  • Consistent hashing for cache-friendly request routing
  • Weighted round-robin and least-connections with health-aware steering
  • QoS-aware traffic shaping for mixed streaming workloads
04

Scalable Control & Orchestration

Control planes for managing nodes, regions, and streaming workflows across distributed environments - session routing, node registry, capacity management, and auto-scaling logic built as cloud-native microservices on Kubernetes.

  • Session manager - viewer-to-edge assignment and failover
  • Node registry and health management for CDN edge fleet
  • Kubernetes-based streaming service orchestration
  • Auto-scaling policies based on viewer count and bitrate demand
  • Multi-region traffic distribution and regional failover logic
05

Observability & Performance Monitoring

Integration of telemetry, flow monitoring, and performance analytics into streaming platforms - QoE dashboards, per-session metrics, and network-layer visibility that give operators the data to diagnose delivery issues before they escalate to viewer complaints.

  • QoE metrics - rebuffering ratio, startup time, bitrate switching events
  • Per-edge node throughput, connection count, and error rate dashboards
  • NetFlow / IPFIX traffic flow analysis for delivery path visibility
  • Real-time alerting on latency spikes, packet loss, and availability SLOs
  • End-to-end trace from ingest through transcoding to viewer delivery
06

Security & Access Control

Security integration for streaming platforms - content protection, token-based access control, DRM integration, TLS everywhere, and DDoS mitigation at the edge layer, designed to protect both the content and the delivery infrastructure.

  • Signed URL and JWT token authentication for stream access
  • DRM integration - Widevine, FairPlay, PlayReady
  • mTLS between CDN edge and origin components
  • Rate limiting and DDoS mitigation at CDN edge nodes
  • Geo-restriction and IP-allowlist enforcement for regulated content

Technical Deep Dive

Proven engineering across streaming protocols, traffic routing, and platform observability

PalC engineers implement CDN and streaming platforms at the protocol and infrastructure level - Nginx streaming config, Kubernetes HPA for viewer-demand scaling, Prometheus QoE instrumentation, and Anycast BGP routing for edge traffic steering.

Streaming Server - Nginx RTMP to HLS Live Ingest

Live ingest pipeline: RTMP ingest → HLS packaging → CDN delivery

RTMP ingest on media server, transcoded to multiple ABR renditions via FFmpeg, packaged as LL-HLS fragments pushed to edge cache - sub-2s glass-to-glass latency target.

# Nginx-RTMP - live ingest + HLS packaging
rtmp { server { listen 1935; application live { live on; hls on; hls_path /var/hls; hls_fragment 500ms;
# LL-HLS hls_playlist_length 6s; exec ffmpeg -i rtmp://localhost/live/$name -c:v libx264 -b:v 4000k -s 1920x1080 -c:v libx264 -b:v 1500k -s 1280x720 -c:v libx264 -b:v 600k -s 640x360 rtmp://localhost/hls/$name; } } }
IngestRTMP / SRTOutputLL-HLS / CMAFLatency<2s glass-to-glassABR1080p / 720p / 360p

Traffic Engineering - Nginx Consistent Hash Load Balancing

Cache-friendly request routing to edge nodes

Consistent hashing routes requests for the same content to the same cache node - maximising cache hit rate while health checks remove failed nodes without cache stampede.

# Nginx upstream - consistent hash by URI
upstream cdn_edge { hash $uri consistent; keepalive 64; server edge-1.cdn.internal:8080 weight=10 max_fails=3 fail_timeout=30s; server edge-2.cdn.internal:8080 weight=10 max_fails=3 fail_timeout=30s; server edge-3.cdn.internal:8080 weight=10 max_fails=3 fail_timeout=30s; } # Signed URL validation at edge - token auth
AlgorithmConsistent hashHealthActive + passiveAuthSigned URL / JWTLBNginx / Envoy

Orchestration - Kubernetes HPA for Streaming Services

Auto-scaling edge streaming pods on active viewer count

Custom HPA metric from Prometheus - active_stream_sessions drives pod scaling, keeping edge nodes within target capacity before viewer surge causes buffering.

# HPA - scale on active stream sessions
apiVersion: autoscaling/v2
kind: HorizontalPodAutoscaler
spec:
  scaleTargetRef: { kind: Deployment, name: edge-stream-server }
  minReplicas: 3
  maxReplicas: 50
  metrics:
    - type: Pods
      pods:
        metric: { name: active_stream_sessions }
        target: { type: AverageValue, averageValue: "200" }
# Scale-up before buffer events occur
MetricActive sessionsTriggerPrometheus customScale3-50 podsCooldownTuned per workload

Observability - QoE Prometheus Metrics Instrumentation

Quality-of-Experience metrics exposed per stream session

Per-session QoE counters - rebuffering events, startup time, bitrate switches, and error rate - instrumented at the streaming server and scraped by Prometheus for Grafana QoE dashboards.

// QoE metrics - Prometheus instrumentation (Go)
var (
  rebufferCount = prometheus.NewCounterVec(
    prometheus.CounterOpts{ Name: "stream_rebuffer_events_total" },
    []string{"stream_id", "region"},
  )
  startupLatency = prometheus.NewHistogramVec(
    prometheus.HistogramOpts{
      Name: "stream_startup_seconds",
      Buckets: []float64{0.5, 1, 2, 3, 5},
    },
    []string{"stream_id", "codec"},
  )
)
// Grafana QoE dashboard auto-provisioned
MetricsRebuffer - StartupScrapePrometheusDashboardGrafana QoEAlertingSLO-based

Technology Stack

Platform, networking, observability, and operations

PalC's CDN and streaming engineering covers the full delivery stack - from edge networking and streaming protocols through control plane orchestration and production observability.

CDN & Streaming Platform Layers - PalC Engineering Coverage
Client & Viewer LayerWeb players · Mobile · OTT · HLS.js / Shaka Player · API consumers
Traffic Distribution & EdgeAnycast · GeoDNS · Nginx · HAProxy · Envoy · Varnish Cache
SecuritySigned URL · DRM · mTLS
Streaming Servers & ProtocolsRTMP · SRT · HLS · MPEG-DASH · WebRTC · RIST
TranscodingFFmpeg · GPU encode
Control Plane & OrchestrationKubernetes · Session mgmt · Node registry · ArgoCD · HPA
Origin & StorageObject storage (S3-compatible) · Origin servers · Asset management
IaCTerraform · Helm
Observability & QoEPrometheus · Grafana · NetFlow · QoE dashboards · Jaeger

Streaming & Protocols

  • Ingest ProtocolsRTMP · SRT · RIST
  • DeliveryHLS · MPEG-DASH · CMAF
  • Real-timeWebRTC · LL-HLS
  • Media ServersNginx-RTMP SRS
  • TranscodingFFmpeg · GPU encode

Platform & Networking

  • CDN / ProxyNginx · Varnish · Envoy
  • Load BalancingHAProxy · Anycast
  • DNS SteeringGeoDNS · Latency-based
  • OrchestrationKubernetes
  • IaCTerraform ArgoCD

Observability & Security

  • QoE MetricsPrometheus · Grafana
  • Flow AnalyticsNetFlow · IPFIX
  • TracingJaeger · OpenTelemetry
  • AuthSigned URL JWT
  • DRMWidevine FairPlay

Our Approach

A structured approach to CDN and streaming platform delivery

From traffic analysis and architecture design through platform engineering, performance validation, and production operations.

Phase 01

Traffic & Workload Analysis

Understanding traffic patterns, viewer geography, latency requirements, peak concurrency, and failure modes before defining platform architecture

Phase 02

Platform & Network Engineering

Designing and integrating streaming servers, CDN edge nodes, traffic steering, orchestration, and security components for distributed delivery

Phase 03

Validation & Performance Testing

Testing platforms under realistic traffic loads, peak concurrency, bitrate demand spikes, and failure conditions - QoE metrics measured and validated against targets

Phase 04

Deployment & Operations Support

Supporting production rollout, traffic scaling, monitoring dashboard handover, runbook delivery, and platform lifecycle evolution

Platform StackRTMP / SRT / HLSWebRTCNginx / HAProxy / EnvoyFFmpeg / GPU transcodeAnycast / GeoDNSKubernetesPrometheus / GrafanaWidevine / FairPlay DRM

Deployment Scenarios

Where this is applied

Proven patterns across media delivery, real-time communication, enterprise streaming, and edge environments where latency and reliability are non-negotiable.

Media & Content Delivery Platforms

Distributed CDN platforms serving VOD and live video at scale - multi-tier cache hierarchy, Anycast edge routing, ABR transcoding pipelines, and signed URL content protection for OTT and broadcaster platforms.

Real-Time Communication & Streaming

Platforms supporting live video conferencing, interactive streaming, and real-time data feeds - WebRTC media servers, low-latency HLS ingest, SFU architecture, and sub-second delivery with session continuity under packet loss.

Enterprise & Platform Streaming

Internal and external streaming platforms for enterprise use - all-hands event streaming, secure internal content delivery with RBAC and token auth, and enterprise video portals with DRM and geo-restriction enforcement.

Edge & Distributed Environments

Streaming platforms deployed across distributed edge locations for reduced latency and localised delivery - Kubernetes-orchestrated edge streaming services, automated regional failover, and local ingest for bandwidth-constrained markets.

Sports & Live Event Streaming

High-concurrency live event streaming with spike-tolerant architecture - pre-warmed edge capacity, auto-scaling based on active session count, and QoE monitoring dashboards for real-time platform health during peak events.

Telco & ISP Video Services

IPTV, OTT, and video-on-demand platforms for telecom operators - MPEG-DASH and HLS delivery optimised for managed network environments, multicast-to-unicast transition, and subscriber-aware delivery with network-layer QoS integration.

Business Outcomes

What organisations achieve with PalC CDN and streaming platform engineering

Lower end-to-end latency

Optimised delivery paths and traffic engineering reduce glass-to-glass latency - Anycast edge routing places viewers on the nearest cache node, LL-HLS brings live latency below two seconds, and consistent hashing maximises cache hit rates.

Improved streaming reliability and quality

Platforms designed for consistent QoE under load - ABR ladder design, session continuity across node failures, and QoE-instrumented dashboards that surface rebuffering events and bitrate drops before viewer complaints arrive.

Better control over traffic and scaling

Traffic steering and auto-scaling that match demand - Kubernetes HPA scales edge pods on active session metrics before capacity is saturated, and GeoDNS steers viewers away from degraded regions automatically.

Reduced operational blind spots

Observability and QoE monitoring across the full delivery stack - from ingest to viewer playback, every layer instrumented with Prometheus metrics and Grafana dashboards, flow telemetry feeding network-level visibility.

Platforms that scale predictably under load

Architectures that perform reliably at scale - load tested at peak concurrency before production, with auto-scaling parameters validated under real bitrate demand profiles, not theoretical maximums.

Strong content security and access control

DRM, signed URLs, and mTLS between all platform components - content protected from ingest to viewer, with geo-restriction and IP enforcement for regulated content and subscriber-gated access for premium streams.

Platform Operations

Streaming platforms that are observable and operable from day one

PalC builds streaming observability alongside the platform - QoE dashboards, traffic flow monitoring, auto-scaling triggers, and runbooks that give operators the visibility to act on delivery issues before viewers notice.

  • QoE dashboards - rebuffering, startup time, bitrate - Grafana dashboards tracking viewer-side quality metrics per stream, per region, and per edge node - rebuffering ratio, average startup latency, and bitrate switching events surfaced in real time.
  • Per-node throughput and session count monitoring - Edge node dashboards showing active session count, bandwidth utilisation, cache hit rate, and error rate - alerting before capacity thresholds are reached and HPA scaling has taken effect.
  • NetFlow / IPFIX traffic flow visibility - Flow-level visibility across CDN delivery paths - top origin-to-edge traffic flows, anomaly detection on sudden traffic shifts, and network-layer visibility correlated with QoE degradation events.
  • Runbooks for streaming platform failure scenarios - Structured runbooks for ingest failures, transcoding node loss, edge node overload, origin failover, DRM handshake failures, and regional traffic steering issues - delivered as part of the engagement.
Alerting & On-callAlertManager · PagerDuty · Slack
QoE & Platform DashboardsGrafana · Rebuffer · Startup · Cache hit
Metrics & Flow TelemetryPrometheus · NetFlow · IPFIX · Jaeger
Orchestration & Auto-scaleKubernetes · HPA · ArgoCD
CDN Edge & Streaming LayerNginx · SRT · HLS · WebRTC · FFmpeg
QoE TrackedAuto-ScaledSLO-Alerted

Building or scaling CDN and real-time streaming platforms?

Whether designing a new CDN edge topology, engineering a live streaming ingest pipeline, adding QoE observability to an existing platform, or scaling for a high-concurrency live event - PalC engineers can define and deliver the right architecture.

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